Circle K EV, Oslo
Through an exciting collaboration with Heydays, a cutting-edge branding agency hailing from Oslo, we have brought to life the visionary interface concept for the CK Charge mobile application.
The project's goal was to whip up a snazzy, revamped edition of the Charge application.
To tackle this challenge head-on, we embarked on a series of iterations until we stumbled upon a captivating and innovative rendition of the application. Taking cues from the well-established Circle K brand, we harnessed their existing style as a foundation. Utilizing the provided color palette, typography, and shape outlines, we sculpted a compelling concept that sets the stage for future endeavors.
Circle K in Norway
Norway is renowned for its environmentally conscious approach, characterized by its green initiatives in both natural conservation and energy utilization. Presently, a staggering 96% of new car sales in the country are comprised of electric vehicles (EVs). Recognizing this trend, Circle K has made a strategic commitment to heavily invest in the advancement of EV technology.
Given that customers are accustomed to the ease of refueling traditional cars, they also anticipate a comparably streamlined and expeditious experience when it comes to charging their EVs. Consequently, Circle K places significant emphasis on optimizing the user experience (UX) of its mobile solutions, which play a pivotal role in facilitating the navigation to charging stations and the charging process itself.
